Research is a huge part of our design process

Creating innovative products involves carrying out effective research. Here at Worlds Apart^®, we not only talk to parents and their children, we more importantly listen. We listen to their experiences and their needs and continue to interact with them through all stages of development, from early concept right through the development process. Our aim is always to provide products that parents feel GOOD about and kids find FUN.

We are parents ourselves, but want to feel confident that we understand further the family environment and routines. We carry out large research projects on-line, but also have a dedicated facility KS1, our 'Kids Space'. This enables our designers and engineers to put new toys through their paces and allows them to assess their play value and relevance to parents and kids. We watch the kids play with the new toys and speak to their parents about what their children do in the real world, we hold focus groups and arrange user trials...all this to make better product for the consumer.

If you would like to be part of our research, please contact us at research@worldsapart.com